16 Build 2017 Architecture Awards or over 10 years, Logon have provided clients with innovative urban, architecture, landscape and interior design solutions. Wang discusses the firm’s service offering and how it works to ensure excellence at all times for clients. “Here at Logan, our multidisciplinary team extensively researches and provides strategic analysis before tackling any project. We believe that successful design must consider site and location, city and culture, the people using it, but also the surrounding context and market trends. We place great importance on the viability of the business model, to create better places for people. As proof of our design excellence, logon projects have regularly won awards and been recognized in the media and industry forums and exhibitions worldwide. “Through two core approaches we are able to provide a full service to our clients. First, we provide many types of design from urban design to interior design, supported by a multi-disciplinary team. Second, we serve clients throughout the design cycle, from the preliminary research hosted by the Logon lab, and through the different design processes, up to the construction and completion.Our approach to every project is to create better places to apply our concept“From Space to Place” that is about quantity to quality, with great emphasis on how people feel within a certain space. A distinguished space with identity and personality that has the ability to satisfy mixed functions and events, is a qualitative one, able to appeal to its target group.” Thanks to its full service approach, Logan spearheads all phases of planning: project positioning, preliminary design, schematic design, design development, construction documentation and onsite construction site service. logon’s design services are numerous: architecture design, urban design and planning, landscape design and interior design. The firm seamlessly integrates unlikely professions and internal departments to ensure that every plan is finalized in a holistic way. Best Contemporary Architecture Firm – Shanghai & Best Chinese Commercial Building Refurbishment: F659 Boutique Offices Logon Architecture is a contemporary German-Chinese architectural design firm. We spoke to Wang Fang, CEO to find out more and explore the secrets behind the firm’s success. F AR170021 Contact: Marie Jing (Project Operation Director) Contact Email:
[email protected] Address: Unit 3A Building 4., No 727 Ding Xi Road, Shanghai, 200052, China Phone: 0086 2162 713207 To ensure excellence at all times for clients in such a fast paced market, the firm has to continually adapt and develop, as Wang is keen to highlight. “At Logan, we believe that modern contemporary design should solve the problems the users are facing today. It is with this perspective that we are constantly tweaking our methodology by learning from each project, incorporating new trends and technologies. Like a good wine, our service keeps getting better. We believe that each project is unique. logon has chosen not to gravitate to a certain eccentric signature style of architecture. Above all, we are in the business of understanding and responding to the context and circumstances of your project. It’s your guarantee that we value making your project a qualitative space for your people and not just a place for our recognition and fame. “Our architecture is the product of the process of analysis and logical choices, which has been formed over many years within our growing team. logon remains confident that the best design comes with the seamless integration of research and positioning, design approach and project execution. Our approach is to use techniques inspired by local traditions. It is a process that we are proud of, and the proof is business success for our partners.” Ultimately, it is staff that are key to Logan’s success and form the basis of their ability to create unique and innovative projects, as Wang is proud to conclude. “Fundamentally, our team, which has 50 members from 10 countries, is the secret to our success. Within the team, architects, urban planners, interior designers, landscape designers, engineers, 3D artists, marketing consultants as well as sociologists work together from the beginning of every design process. By doing so, team members learn from one another and combine their knowledge forging wholly integrated design solutions. The design teams are supported by a number of specialty professions in-house, ensuring that we have the knowledge- base to design reasonable and responsive buildings.”