Build Interior Design Awards 2017

Build 2017 Interior Design Awards 12 stablished in 2004 by brothers Chris and Andy Vernall, Vitamin’s design team works from the heart of London’s East End producing their own ranges of furniture, lighting and home accessories which are sold over all over the globe. Vitamin not only designs for its own brand but it also takes on several collaborative projects with stores, factories and galleries as well as producing bespoke designs for individuals, large scale interiors for hotels, shops and brands. The brothers have been passionately designing innovative, fresh and exciting products, interiors, furniture and lighting around the world for the past 20 years, working with a wide range of renowned clients including Virgin Atlantic, LG, Speedo, Yamaha, Panasonic, Philips, Hasbro and Ridley Scott Associates. Chris discusses how this background helped him and his brother to create a dynamic firm with a focus on quality and innovation. “Here at Vitamin our backgrounds cover a diverse range of projects and disciplines, but that diversity is something that gives us the skills and confidence to take on any type of project now. We might be working on an airline seat and interior whilst designing a shoe store and a pendant light. It is this diversity that helps us to stay fresh and driven. “Some of our early film set design work has become useful in interior design in order to create drama, mood and impact. The knowledge acquired whilst working on some of our more technical projects with consumer electronics brands has been useful in creating subtle but clever lighting and interaction solutions within retail environments.” Although the firm does sell ready to use items, central to its approach is its custom designs, which allow Chris and Andy to work closely with clients to create the products which will meet their needs, as Chris highlights. “Our approach to people has always been about building strong relationships. Many of our clients today are people we have worked with for many years, some spanning back over 20 years. We have always taken the time to deeply understand these clients and deliver high quality work consistently. This has led to strong personal connections and mutual respect with the clients and brands we work with. “Fundamentally, our work revolves around offering a tailored approach to each and every client, and therefore we do our best to fully understand our clients and create a bespoke process around them. No two project or clients are the same and we create unique, individual solutions for each of them. We take on projects large and small, but no matter what the size, the project will always be driven by one either myself or Andy. This also goes for the design of the Vitamin product range, we sit down as a team and understand our target market, price point, where can we innovate and what manufacturing techniques we can make use of.” Moving forward, Chris is keen to emphasise Vitamin’s focus on growth as it seeks to build upon its vast wealth of experience by creating new and exciting products. “Diversity in the types of projects we take on has always helped to keep things fresh, challenging and exciting so we will continue to see how far we can push this in the future. We are currently undertaking the design and construction of our own satellite studio which is extremely exciting. Creating balance is important for us to keep all our designers at the top of their game. “This second studio is all about that balance. We cannot deny the inspiration, excitement and energy of working in the East end of London but we wanted to build a second studio on the sea front which we would use for creative workshops, team exercises and a general workspace. 2017 will also see the opening of our new Vitamin showroom adjacent to our design studio on Drysdale Street off Hoxton Square- we will be opening for the Icon Design Trail in September, so watch this space.” Most Innovative Home Accessories Company 2017 - UK Vitamin is a British design brand dedicated to producing creative and exciting furniture and home accessories. We invited Director Chris Vernall to tell us more. E FM160053 Company: Vitamin Name: Chris Vernall (Director) Andy Vernall (Director), Ali Gallaher (Contact) Email: [email protected] Web Address: www.vitaminliving.com Address: Vitamin, 9 Drysdale Street, London, N1 6ND Telephone: 0207 092 9191 Jim Stephenson for Clippings