Build Interior Design Awards 2017

Build 2017 Interior Design Awards 26 perating across England and Wales, Redrow Homes place a strong emphasis on providing high quality homes in prime locations, and their housing ranges feature designs to suit all lifestyles. Emma brings her expertise in bespoke design commissions to every Redrow show home, creating a ‘shop window’ for the Redrow brand, that displays the quality and desirability of the homes. “Through extensive research, interviews with customers and sales teams, we have developed eight different ‘personas’ or families who each ‘live’ in Redrow’s range of properties. The personas exemplify all the characteristics of the families who might live there. In Redrow’s impressive Highgrove property for example, there are clues everywhere as to the ‘family’s’ personality; from the collection of expensive wines, to family photos, to the newspaper they read, the car key ring of the family car and even the dog bowl, which proudly displays the name of the family pet, Maisie. Emerging trends also influence the look and feel of the show home interior design, to ensure Redrow show homes remain on trend and ahead of the competition. Homebuilders of the Year – UK in the Interior Design Awards 2017 Established over 40 years ago, Redrow Homes is one the UK’s leading house builders, with a £1.4 billion turnover. The firm built more than 4,700 homes in the 2015/16 financial year alone. Emma Brindley, Redrow’s interior design manager, joined the business in 2013 having previously worked with an array of high- end residential and commercial brands previously, and we invited her to tell us more about Redrow’s show homes. O FM160051 Company: Redrow Homes Name: Emma Brindley Email: [email protected] Web Address: www.redrow.co.uk Address: Redrow House, St. David’s Park, Ewloe, Flintshire, CH5 3RX Telephone: 01244 520044 “We always listen to our customers to ensure our show homes reflect the lifestyles of those who will live there. A lot of time is spent with customers, speaking to them and their children about how they use the home, their likes and dislikes, and adapting where necessary. Ultimately, we are passionate about creating the perfect show homes which are both warm and inviting, but at the same time they also stand out from the crowd. “Kerb appeal sets Redrow show homes apart from others. The traditional styling of our award-wining Arts and Crafts inspired Heritage range complements the thoroughly classic interiors. Our ‘personas’ also enable us to create very recognisable show homes nationwide, so if a customer walks in to a Redrow show property, in Yorkshire, it will have the same look and feel as one in the West Country. “Everyone involved with Redrow are excited about the year ahead; we are planning to enhance the level of luxury in our Heritage show homes, bringing in new furniture and fabrics, and of course, accessories, sourced from Paris.”