Architecture Awards 2017

18 BUILD - Architecture Awards 2017 , telier AVO’s creativity is driven by a consistent philosophical ap- proach influenced by project-specific conditions emerging from the environment, the surrounding fabric, cultural inspiration and the individuals working as part of its team. The aim of this approach is to create specifically detailed buildings that evolve within their context and function. Our innovative approach, which we apply to all our work, consists of two main components; creativity and implementation. Creativity refers to how we create the right environment in which to generate more and better ideas. Implementation refers how to translate those very ideas into our design in an effective and coordinated manner. The latter enlarges the scope of innovative design, and refers to a new form of design combining the traditional design function with new elements that emerge organically from the design process. However, a new form of design involves not only the product, but also the organisation and process involved in delivering that product. Innovative design is defined within our practice as a process that applies a creative idea to create a product, process, or service for a customer and market. Our innovative design process breaks away from existing forms, and demonstrates two key characteristics. The first of these characteristics is novelty. This is the result of innovative design which is different from all previously existing designs / products. The second is value. We believe that the value of innovative design is related to a human purpose, and should be judged by the customer and society. But it must also continue to create commercial value for the client. At Atelier AVO, we believe that high quality design results from continuity in the design process and intensive dialogue. A key facet of our practice involves working closely together through constructive dialogue with clients, consultants, contractors and end users, to ensure the best results are achieved through a synthesis of concept, beauty and functional integration. We acknowledge that each of our buildings has a civic responsibility above and beyond its specific function. Each building engages the tradition of its location. The design of each structure draws on its context and becomes part of the fabric of the city which we pass on to our successors. Atelier AVO is aware that we have a responsibility not only to those who use our build- ings, but also to the fabric it fits into, the environment at large. We realise that we are contributing to an environment that changes constantly, and that the longevity of the social value each project creates must be a prominent consideration of the design process. In today’s environment the future of architecture is placed centrally within the environmental debate. For implementing our designs, we use the latest technologies to help us and our clients visualise and evaluate the design at all the stages of the work process. Our aim is to work closely together with a variety of skilled profes- sionals whose knowledge allows us to optimise value and quality. During this process we work from a well-structured and organised set of in-house devel- oped principals which provide us with a high level of project consistency and give us excellent tools to coordinate and implement the design as set out in the concept design. Overall the work of Atelier AVO is based upon a solid foundation of design excellence, budget and program control, proficient project management and the achievement of best value and architectural quality. Most Innovative Architectural Design Studio - London Atelier AVO is an RIBA member architectural firm based in London, founded by André van Oudheusden. The studio draws on his extensive experience of working for over 20 years with the world’s leading architectural firms on large projects with high-profile and award-winning concepts. We invited Principal Design Partner André van Oudheusden to provide a fascinating insight into the practice and its focus on design and ingenuity. A “In today’s environment the future of architecture is placed centrally within the environmental debate.”