2018 Architecture Awards

Build 2018 Architecture Awards 108 aroya & Co was founded with a commitment to deliver outstanding architectural design and real estate solutions centred around the clients’ lifestyle and expectations. At the core of its design ethic is to not only fulfil present needs of clients but importantly to create spaces that they can grow into and enjoy for years to come. Reema shares her background and how she came to create this dynamic and creative company. “Personally, I have always been surrounded by design - my father was an Architect, and we often moved around the world, setting up new homes as we travelled. However, I felt that a professional degree in the field would enhance my skills and give me insights into the running of a design business. With this in mind, I enrolled for the Architectural Interior Design full time diploma course at the Inchbald School of Design, London, and set up my company in 2014. “Today, Laroya & Co is a small boutique firm with a USP of providing refurbishment and design services through close personal contact with my clients. I want clients to interact with me through the whole process from start to end and not through a layer of junior designers. As a result of this, I take fewer projects on, concentrating on each fully. As a team, Laroya & Co look at space planning, procurement, project management and completely kitting out a space. We therefore offer turn key solutions to our clients, who range from owners of small flats to large homes, complete refurbishment projects to even just buying furniture for a room. Over the years I have also had many overseas clients who have investment homes in London that require renovating. We mostly receive recommendations, which is evidence of how seamless and trouble free the whole process is for my clients.” Creating this seamless, hassle-free experience for the client involves a thorough process and a lot of communication. As such, Reema explores how this has been woven not just into her approach to client service, but into her overall mission. Most Innovative Interior Design Studio - London Laroya & Co is a full-service renovation and interior design firm based in London. We invited Founder Reema Laroya to provide us with an insight into the firm and the range of projects it undertakes. L AR180073 Company: Laroya & Co Contact: Reema Laroya Address: 20 Marlborough Hill, London, Greater London, NW8 0NG, UK Phone: 07834 081891 Website: www.laroya.co.uk