Architecture Awards 2020

25 2020 Architecture Awards BUILD urban Los Angeles, and a lot of new talent are being given the opportunity to innovate in the architecture field. COVID-19 may have dramatically slow down the production, but Mr Ashofteh believes that it has also increased the demand for better quality spaces. Obviously, the closure of many businesses has decreased the demand for certain sectors of the building industry, such as retail and office buildings, but the demand for other building types may be growing. Design and construction industry has seen great disruption to its service during the recent COVID-19 pandemic such as limited interactions with the workers, cost increases in construction materials, delays in manufacturing, and delivery of the needed goods to the job sites and delays in obtaining approvals from government agencies. Everyone is adapting to the new ways and with all the difficulties, it seems that people are paying special attention to their homes since everyone is spending more time at home than ever before. As people begin to notice more about their own homes and the changes that they would like to make, Ashofteh has found himself with a lot of home improvement projects coming up, as does the construction industry in general. As for Mr Ashofteh and his firm, the future holds a great amount of excitement within the architecture space. Mr Ashofteh is currently involved in several single-family homes that are under construction, and a several others that are still in the design phase. The same is true with a number of large multi-family and mixed-use projects that are both under construction and also in the design phase. Ashofteh is also in the design phase for a new hotel project in the prestigious Beverly Hills. As for the firm itself, the plan is to remain a small architectural firm so that Mr Ashofteh can personally give detailed attention to each client and project that comes his way. Ultimately, Mr Ashofteh is a perfect example of just how superb architecture can be when it is in the right hands. His creativity and eye for modern design has resulted in some of the most brilliant architectural designs in California. With his outstanding expertise and impeccable leadership, Mr Ashofteh oversees his solo practice with no small amount of impressive talent and is leading the way for others in the field. As the firm reflects of this latest success, it is sure to enjoy many more well into the future and design even more outstanding architectural masterpieces. Company: Farhad Ashofteh Architect Contact: Farhad Ashofteh Website: www.farhadashofteh.com his efforts are focused. Mr Ashofteh and his firm are currently working on a number of large houses across some of California’s most affluent areas. Architecture, at its core, is about problem-solving. Therefore, the designs that Ashofteh produces are solutions to the problems that clients have when it comes to constructing or designing their own dream luxury homes. Understanding the problem first is the key to coming up with the right solution for each different client. Unfortunately, many designers and architects outside of Mr Ashofteh have developed preconceived solutions prior to fully understanding a problem, particularly when it comes to following trends or styles that have become popular. One area where Ashofteh stands out from others in his field is in the crucially important initial phase of design, which is vital to the overall success of a project. Thousands of hours in production and construction time are invested in the initial few hours of the design phase, and if the first steps are taken in the wrong direction, things can go badly wrong from that point on. Not only are those many hours of production and construction time wasted, but the clients may end up living in a building with major design flaws. The careful understanding of a problem during the design phase can help ensure the total success of a project from conception right through to completion. Mr Ashofteh ensures that his work process includes addressing the client’s needs and wants, various code restrictions, project budgets, and paying special attention to the job site and the surrounding environment. The world of architecture as an art form is not an overly competitive one, and Ashofteh never competes with the other architects in the field when it comes to the art form of architecture. Most architects have a niche that they are known for, and people go to them for that reason. Mr Ashofteh’s specialty in designing buildings that are both modern and luxurious can result in truly spectacular houses. Clients can sometimes go cost-shopping rather than talent-shopping, and end up missing out on the superb services that a talented and experienced architect has to offer. In reality, the few dollars that may be saved in fees can result in huge financial losses during and after construction. Mr Ashofteh believes that his approach to architecture involves offering a very tailored and personal attention to each project. He believes that every project is an opportunity for him to create something unique for the client, and not to take work away from other peers in the industry. There are people who prefer one kind or style of design to another, and that is often what draws prospective clients to various architects. Their work speaks for itself, and is often the biggest factor in drawing a client in. Living and working in Los Angeles means having to bring in clients all the time, and Mr Ashofteh is superb at letting his work do just that. There has been a greater awareness of good design and good architecture across the urban areas of Los Angeles, and so Mr Ashofteh has received multiple new commissions. With the limited availability of land, growing land values, and the general trend towards urban in-fill as opposed to urban expansion, property owners and developers are paying far more attention to the quality of design and the value they find in well-designed buildings. A lot of very exciting architecture and construction projects are in the process of being built in the region around