Architecture Awards 2021

29 2021 Architecture Awards BUILD Apr21767 AUGmentecture™: 2021’s Most Innovative AR Platform For Architectural Design The world’s top architecture firms are always on the lookout for emerging technologies that improve their work. In recent years, augmented reality has become central to this conversation: tabletop AR models allow for seamless remote team collaboration, client interaction, and even on-site visualization. BUILD Architecture Award winning application AUGmentecture™ is at the forefront of this sector. After years of research and feedback from architects around the world, AUGmentecture™ has recently introduced a suite of additional features that empower its users in unprecedented ways. AUGmentecture™ began with a simple mission: to put the latest augmented reality tech into the hands of architects. Today, well over 10,000 users have experimented with AUGmentecture™ to quickly bring their 3D models to life on the tabletops of their clients and design teams. Unlike AR apps of the past, AUGmentecture™ allows architects to go from fine tuning a building plan in Revit or Sketchup to displaying it in the augmented world in mere minutes through a custom plugin. Cofounders Dr. Zarik Boghossian (serial tech entrepreneur) and Alen Malekian (architecture group President) put their minds together to achieve this technological milestone. Their mission is more alive now than ever. Having served professionals in architecture, interior design, construction, and home goods, AUGmentecture™ continues to improve and expand. Users report that the app grants them and their clients a clearer understanding of their own work during the design process. Having the superpower to visualize their design both on the tabletop and in 1:1 scale on-site has given them greater insight than ever into their projects. A AUGmentecture™ has integrated geolocation tech that allows users to travel to the site of the dream home they are having designed and see it rendered in stunning accuracy. Simply drive to the future home’s lot, open the app, and AUGmentecture™ guides the user through the rest. Once the model is projected, users can walk around and through it, all in 1:1 scale. Some architects report that features like this have even increased their client win rate. Clients feel better connected to the design process when interacting with building models in AR environments. Odell Live Studio Director Shawn Glerum had this to say on that topic: “We really enjoy finding new ways to leverage the effort we put into modeling. Anything that can help to convey the concept or intent is worth using. AUGmentecture™ enables us to have high quality, interactive, augmented reality sessions with our clients using minimal technological overlay.” During the coronavirus pandemic, the team also innovated a novel way for architects to collaborate remotely. Using AUGmentecture™’s Team Viewing feature, a group of architects located around the world can view the same AR model in front of them in real time. They can even mark it up, change its size, and cross section it all while keeping the model in perfect sync. As remote work becomes increasingly common, Team Viewing allows architects on different continents to view and mark up 3D building models as if they were in the same conference room mulling over a physical model before them. As AR technology becomes a mainstay across the design industry, architects are inevitably adopting it in larger numbers. With architect focused capabilities and uniquely powerful features, AUGmentecture™ has earned BUILD’s Most Innovative AR Platform for Architectural design for 2021 in style. The team shows no sign of slowing down either, believing their best team lies ahead of them. Surely, the world is far closer to the precipice of AR’s enormous potential than to its zenith. Company: AUGmentecture™ Inc. Name: Cole Tashjian Email: [email protected]