BUILD Architecture Awards 2023 40 development and maintenance of their entire unit facilities, as well as any growth that might be needed in the future. “Our passion is to create and build extraordinary, beautiful, desirable concepts,” Bruce says with a smile. Since opening their doors, the team have worked with some renowned clients. Recently, they’ve just finished up a project with the people from Truluck’s, an upscale seafood concept with locations throughout the United States. The task was to design and build three locations, but the challenge was to shift the demographics that would visit these hospitality outlets. B. Russo Designs was charged with updating the interior / exterior brand design so that it could move away from the ageing client base to a much younger clientele. While the design was an important part of this process, one of the ways in which the team was able to prove their holistic value was through getting operational staff to understand and absorb the “new look” and why the changes need to be changed. Every project is unique in what is required, and the team from B. Russo Designs takes the time to understand precisely what their project partner needs. Ownership of a project is key to this, as it gives the B. Russo team responsibility over how the hospitality team develops the spaces that they have created. It also gives them an insight into the hospitality business that is unparalleled throughout the industry. Bruce was keen to elaborate: “We understand how the chef / kitchen staff works and operates. We understand kitchen flow. We understand server function and how important they are to being the face of the brand throughout the customer’s entire dining experience. We know customer expectations and their demands.” Such awareness of the whole operation is precisely why so many people turn to B. Russo Designs. Such a comprehensive approach has put the team in good stead in such a competitive industry. By taking an approach of partnering with ownership, the team is able to overshadow much of what the competition has to offer. Needless to say, the team has been proud to develop a very streamlined and painless program for ownership, engaging heavily in social media in order to showcase the incredible amount of work that the team has been able to deliver. Hospitality brings with it unique challenges. Far from just being a space for people to live, or functional units that have a specific purpose, this sector of architecture draws together the best of both. It’s a unique challenge, one that requires the incredible skills of the brightest and best that the industry has to offer. This skill is precisely what Bruce Russo and the capable team at B. Russo Designs have been able to deliver to their clients. “We are a full service Hospitality Design / Build firm,” Bruce explains. “Our services include complete Architectural and structural engineering as well as mechanical engineering and full service interior design including FF&E purchasing, construction services, construction management and consulting.” Over the years, Bruce and his team have been proud to work for many established brands on producing hospitality designs that stand apart from the crowd. The team are entrusted with the Creating an environment for good hospitality is no easy task, so finding the right architects to pull it off is an enormous challenge. For the last three years, the team at B. Russo Designs have been recognised for their sterling efforts. This year, it’s for their tremendous work as “Hospitality Architecture Firm of the Year 2023 - South-Central USA” in the Architecture Awards 2023. We take a closer look to find out more. Mar23428 Hospitality Architecture Firm of the Year 2023 - South-Central USA
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