February 2017

K Company: INNOCAD Architecture Name: Martin Lesjak Email: [email protected] Web Address: www.innocad.at Address: Grazbachgasse 65a, 8010 Graz, Austria Telephone: +43 316 710 324 0 Architecture & Design / A Visionary’s Tale g from the start. Deeply connected to the design process itself, the importance of an idea often serves as the guide and project inspiration. However Martin tells us that his biggest achievement to date is not to do with any of his projects, but is all about his dedicated and hard-working team. “Our most successful project is the development and the creativity of our multidisciplinary team. What we have learned is, that creativity has no borders and that a holistic approach leads to a balanced quality that focuses on the people.” An educator and thought leader, Lesjak discusses his work and lectures frequently at academic institutions. Receiving his Master of Science in Architecture from the Technical University of Graz, he has lectured there consistently since 2003. The next 12 months are key for INNOCAD, and Martin tells us his future aspirations for both the firm and the industry. As sustainability is a keyword and central need for mankind it should be the present focus, not only in an ecological context but also social and cultural sustainability is a given for creatives. We have to consider the next generation, millennials, whose consumer behaviour will fit completely into a more conscious and transparent way along with a shift of values which, for me, is highly necessary and pleasant. Currently we are working on totally diverse architecture projects such as a school in Saudi Arabia, a solar exhibition in Dubai, a residential building in New York and various international retail and office projects. Our design studio 13&9 is engaged in several products and textiles that will be on view at Salone di Mobile in Milano and at NeoCon in Chicago.