February 2017

38 BUILD / February 2017 , An Unforgettable Adults-Only Escape Original Group, with over 35 years of experience, is aMexican firm, active in the hotel sector, the cruise industry, vacation clubs and real estate. As a recent winner of the 2016 BUILD Awards - Design Excellence in the UK, the firm’s Eng. Rodrigo de la Peña about the unique experiences they offer for paradise seekers. We specialise in offering paradise seekers unique experiences, for adults only, in top destinations around the world, that even the most demanding traveller cannot resist. Each of our products provides the perfect atmosphere for couples and singles looking to add a new dimension to their vacation. Each is characterised by its own individuality, however Original Group sets common standards for each, while focusing on truly original, adult experiences. The Temptation experience offers “Playgrounds for Grown- Ups”, catering to adults only (21+), offering vibrant and passion-infused, topless-optional environments for the chic, the confident and the free-spirited traveller. A hip, sensual vibe is our hallmark due to the concept´s enticing atmosphere that is both invigorating yet relaxing. Our brands signature sensual and adventurous activities, trendy shows and performances, as well as international DJ’s, all provide guests with endless options for high-quality entertainment, while fine dining and first class accommodations ensure that the guests have the most incredible vacation ever. Temptation is a favourite amongst those seeking an unforgettable, adults-only escape. Year after year we work on two extensive trip agendas that is destined to both B2B and B2C, giving us the opportunity to present the continuing evolution and innovation of our products. We participate in events on both a national and international scale. Formula for success When Original Group undertakes a new project, our formula for success is having a clear knowledge of: WHAT CONCEPT, PRODUCT and EXPERIENCE we want to create for our guests, in order to provide a one-of-a-kind experience that stands above the competition. Understanding and knowing the necessities of our clients is fundamental to reach the results that we expect. Original Group is open to ‘CHANGE’. We listen closely to our clients, members, directors and employees. We study our competition and analyse in detail ‘FODA’, a historical analysis of previous experiences including those of industry competitors. Human ‘know-how’ is essential in defining key ideas, planning and executing company strategies, to guarantee business success. A clear example is, “think about everything Original Group has done to make the New Temptation and the launching of cruises a reality.” Innovative solutions to maintain success Original Group counts on an extremely experienced, and highly qualified Directive Team, who are dedicated to the constant evolution/innovation of our products. Our Directive Team is in constant training, in order to maintain themselves up-to-date, and on the cutting edge of their respective fields of expertise, which permits for the successful, continuous growth of our group. Most successful project to date Our most successful project to date, has been the consolidation of our world-renowned brand, ‘Temptation Cancun Resort’, which is unique, due to its one- of-a-kind concept. It has been a constant challenge to maintain this leading brand at the top of the hospitality charts, due to the fact that it is destined to serve an adults-only market. We have encountered various limits in marketing our brands, and at times while negotiating B2B. Existing prejudices towards the adult segment of tourism can also be limiting. However, when people fully understand Temptation’s concept, they realise that we are a high-quality, prestigious brand, with an excellent reputation. The future of the industry The tourism industry is constantly changing and evolving. In the adults-only sector, on a daily basis we discover there is more direct and indirect competition. To date, there has been several attempts to pirate our unique concept without success. During the next 12 months, we are sure that the market will respond in a positive way, due to our company’s multi- million-dollar renovation of Temptation, despite the political and economic instability that is happening in different geographic regions around the world. We are positive that Temptation Cancun Resort is, and will continue to be, a leader in the tourism industry when it comes to lodging and entertainment for adults. Future aspirations for the company Our goal is to duplicate our current hotel inventory within the next 24 months. To achieve this goal, we will be expanding our two top brands, Temptation and Desire. The opening of the New Temptation, will be accompanied by both rebranding and the association with world-renowned designer, Karim Rashid, creator of sensual minimalism. Original Group is an example of constant evolution, we think differently, ‘outside the box.’ We are in a consolidation phase, not only betting on our unique concepts, but expanding into new countries, in order to continue the sustainable growth of Original Group. 1701BU10