Home & Garden Awards 2021

Home & Garden Awards 2021 BUILD 35 explains Louise Shorten, Chief Marketing Officer. “Now people can work from home, they can generally be anywhere. Primera is seeing strength in not only single family home sales but also multi-family development.” That’s promising news for Primera, which has a dominant market in Arizona, particularly in Phoenix. The company has a state-of-the-art flagship design center in Tempe and operates in four other states: Nevada, Colorado, California, and New Mexico. Primera is at the heart of the homebuilding industry, serving new homebuilders along with independent designers and commercial developers. It offers a wide range of branded cabinetry, countertops, flooring, wall tile and window coverings together with comprehensive design and installation services across the five western states that allows Primera to successfully service a full range of homebuyer and builder needs. Louise adds, “These markets, which all show substantial forward looking growth, are a good fit with the company’s strategies to continue to grow the company’s market share in deeper relationships with current customers and expanding into work with new customers.” “It is a very price competitive market, so we compete on quality of service and customer satisfaction,” says Louise. “We have many skilled employees who have a long tenure with Primera and they are our strength when competing in this fierce marketplace. We also have strong partnerships with many highly-recognised product manufacturers at varied price points, so we are able to offer cabinetry, countertops, and flooring for all new homes, whatever their value. Our priority is to provide what the homebuilder needs on-time and to ultimately make sure the homebuyer is delighted with our contribution to their new home. Doing these things is always a challenge, but it’s the collective team effort that makes it work.” There are 400 staff working across all its sites and Primera proudly became a Better Business Bureau (BBB) Accredited Business this year. Company name: Primera Name: Louise Shorten – Chief Marketing Officer Website: www.primera.net Best Family Home Building Services - Arizona Jan21074 ameras on a mobile tech cart sweep around Primera’s showroom, giving close-ups of cabinets, flooring, kitchens and much more to give the couple on the other end of the Zoom call an idea of textures, colours, and finishes. Welcome to the new age of designing your home during a global pandemic. Primera has launched these virtual design center appointments with its interior designers using VEO Design Studio software and processes to allow homebuyers the comfort and convenience of selecting new interiors from their own home. Adapting to these unprecedented times has been important to Primera, partly because more people are reconsidering where and how they live after having to spend much longer at home for work and play. “The new homebuilding industry is experiencing a huge increase in demand with particular growth in states such as Arizona that may have a comparatively lower cost of living,” With people spending more time at home during the Covid-19 pandemic, there’s been a shift in demand for the homebuilding industry. We talk to interior finishings supplier Primera, who’s headquarters is in Arizona, on adapting its operations to benefit from these new opportunities. C