BUILD Home and Garden Awards 2023 12 steps involved in the design process at Genuine Interiors. The process begins with the client’s design brief, which outlines what they aspire to achieve as well as their specific requirements. The details of this must be analysed carefully and a layout and budget are proposed. When this is approved, concept development begins. In this stage, the designer must use creativity and innovation to produce a main design concept which clearly expresses the designer’s ideas to the client using schematic drawings, sketches, and graphic visualisation. Throughout each step of the process, the designer works with the client to ensure that their expectations are met, and that their vision has been achieved. The company is headed by CEO and Principal Designer Maria Martarella, an award-winning entrepreneur with extensive knowledge of the interior design industry. For 12 years, Maria has provided her clients with direction from beginning to end of their design projects, providing expert advice on the most suitable course of action and the most effective utilisation of their budget. Advocating for her clients and negotiating on their behalf with vendors, manufacturers and tradespeople, Maria ensures that every purchase meets clients’ full satisfaction. Since the pandemic, she has experienced some difficulties with sourcing materials, so she has found innovative ways to expand her network of vendors. She is passionate about her company and strives to ensure it delivers superior customer experience and produces professional designs that are as close to the client’s vision as possible. In order to maintain a high standard of service, Genuine Interiors functions with several core values in mind. Firstly, the company values design quality, delivering custom, luxurious and functional designs using the best quality materials, furnishings, and accessories. Secondly, the studio is dedicated to delivering exceptional customer service, with value far beyond the products it offers. Next, the company values efficiency, aiming to spend its time working on the activities that are most important and valued by the client. Lastly, Genuine Interiors is passionate about the work it does, so it aims have fun throughout the process, infusing this joy into all interactions with clients and other associates. The company operates in a market where there are many interior design businesses, meaning it is a competitive industry to work in. Utilising creativity, expertise and excellent visual rendering, Genuine Interiors offers its clients innovative, outaking people’s interior design dreams come true, Genuine Interiors creates original spaces that are both beautiful and comfortable, working on projects ranging from decoration, to renovation, to construction. The company strives to understand the specific needs of its clients and keep them in mind throughout the entire design process, applying their feedback and ideas. It offers a range of services, including 3D rendering drawings, floor planning, furniture sourcing, colour consultation, design consultation, window treatment, project management, and more. The company’s website boasts an impressive portfolio of the many eye-catching spaces it has worked on, each one different from the next and specific to its owner’s tastes and style. While every project is different based on the needs of the client and the type of design, there are a series of general Committed to excellence, Genuine Interiors is an innovative full service interior design studio, bringing its clients’ visions to life through collaboration and creativity. Since 2010, the company has operated based on the belief that everyone deserves to be inspired by the spaces they spend time in. Providing a range of services, Genuine Interiors is a leader in its industry, having set the standards for innovative design, customer service, and project management. M Jan23434 Most Innovative Design Services Provider - New Jersey
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