BUILD Home and Garden Awards 2023 8 and marketing in order to keep developing the business. The company has plans to expand its spacious showroom and continue to grow their invaluable team in order to keep developing the business. Thus, it is able, each season, to continue adding complementary pieces to its collection, including furniture, fabrics, and home accessories which it knows its customers will adore. Indeed, La Residence Interiors is committed to staying ahead of trends, always exploring how it can expand its colour and fabric selection for its upholstered furniture, aspiring to offer 500 different product and colour choices by 2025. As such, the team has observed an increased interest amongst customers to reinstate their dining rooms, as well as a desire for smallersized tables among those with new-build properties. To accommodate this, La Residence Interiors plans to add more sizes to its product offering. The company recently unveiled its Cavendish and Westcott collections: two striking new lines of coffee, console, and side tables which put a modern twist on its classic style. Combining the warm gold bronze metal with rich wood, these products offer a contemporary touch on interiors. Sarah says, “The challenge of designing this collection was to create an elegant design that perfectly complemented our existing furniture and accessories. We believe our customers can create a coordinated and sophisticated look by introducing either collection to their home.” Key to knowing what your customer wants is actually knowing who your customer is. La Residence Interiors knows exactly who its shoppers are, coming in the form of professional and educated females who are in their forties. they love entertaining at home and have a passion for luxury interiors and home styling. They want excellent quality furniture that is competitively priced and readily available, and for this to come with a personal service – which is just what La Residence Interiors can provide. The company’s headquarters and showroom are situated in Surrey and is an inspiring place to visit, offering customers an aesthetically pleasing and desirable selection of room settings. Upon entering the showroom, customers will be welcomed to relax and browse the furniture, while enjoying a complimentary coffee and discussing their requirements with La Residence Interior’s knowledgeable staff. Their offices are equally as he venture that is La Residence Interiors began when Sarah and Dan Cook were struggling to find high-quality, luxury furniture to style and furnish their own home – and they decided to design a few pieces of furniture which they had specially made. What followed was visitors who saw their furniture asking where it was from, wanting to buy similar pieces themselves. From this, came the idea to create an exclusive collection of their very own furniture and décor – and La Residence Interiors was born. Dan and Sarah began their La Residence Interiors journey inspired by their love of France and their having a home there. Hence the name using the French language, and the distinct Gallic overtones used to style some of their pieces, such as the classic French-style Louis armchair. The only way was up for La Residence Interiors as it grew and expanded its collection , moving on to create timeless, elegant, classic furniture that harmonises with a wide range of interiors, from French farmhouse to Huf Haus. Sarah comments, “Our company has been fortunate to experience significant growth and we continue to build incredible long-lasting relationships with our customers. We’ve come a long way from where we started. Recently, the company has expanded its showroom in Surrey, and it has a small but mighty team working in sales Celebrating 10 years in business, Dan and Sarah Cook are the founders of La Residence Interiors , an exclusive luxury brand providing stylishly designed furniture to the UK market. Primarily an online retailer, La Residence Interiors also has a showroom in Surrey to which customers travel from all over the UK so they can explore the latest styles. We speak to Sarah to discover the company’s recipe for success as it celebrates a win in the Home and Garden Awards 2023. T Feb23068 Most Stylish Luxury Furniture Brand - Southern England
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