Home Builder Awards 2021

Home Builder Awards 2021 BUILD 11 the needs of other people when they need it most. There is no distinction between large corporations such as Freddie Mac, IBM, Marriott, or a small family; the same care, concern and impeccable services are provided by Real Restoration Group. Likewise, the company has built or rebuilt offices, restaurants, retail centres, nightclubs, industrial parks and countless other property types. Real Restoration Group is changing Chicago’s landscape, as well as preserving some of the beauty and culture that locals and tourists love and what makes the city home to the team. Real Restoration Group’s dedication to immediate response and flexible restoration projects has also remained strong throughout the pandemic. It has been a challenging and unprecedented time with previously unforeseeable impacts to the home and business, but the company is still working hard to calm fears and build confidence in the face of uncertainty by helping clients regain control of their lives and adapt to new changes while adhering to safety guidelines. The company’s founder and CEO, Morris Gershengorin stated, “Our company was built to help when the unexpected strikes.” Morris is a Chicago native, born in Mt. Sinai in the North side of the city at Rogers Park. From an early age he developed an interest in home restoration, development, and construction, and he now has three decades of experience within the industry. Morris believes that transforming homes can transform lives. His hardworking and empathetic nature derives from a one- bedroom apartment for six back in 1978 with only $200 to live on, along with having sparse knowledge of the English language. It was from then his father built the family business from the ground up with Morris by his side, who was fascinated by tradesmen’s work, construction sites and the power of change. Morris has since been recognised for his active role in developing multifamily buildings, restoring properties across a wide variety of asset classes, spearheading numerous emergency-relief projects and for his deep love of hospitality projects. When asked what he sees in his company’s future, Morris said, “Rapid growth, innovation, and the ability to touch many different levels of society and income brackets along with those in desperate need of help.” Technology has also played a big part in Real Restoration Group’s work, with Project management and estimation software having been a great asset, although they will never replace the human touch. From a marketing standpoint, social media and web presence allows the company to seamlessly communicate its latest projects for the world to see by relaying information, photos, and updates in a timely manner, improving productivity, alleviating stress and allowing employees to get more accomplished each day. It’s also drastically improved the team’s ability to communicate with customers, vendors, and colleagues, as well as given them the ability to easily translate thoughts and ideas in real time, thus creating synergies and efficiencies that benefit everyone. By finding efficiencies companywide, technology allows the company to reduce its overhead and create certain savings among different divisions. This can be through estimating, project management or tracking employee productivity. These efficiencies have affected the entire chain, starting with suppliers, and ending with customers. People are thrilled to have the ability to both communicate and access organised information which allows them to see the project or task at hand from all angles. Chicago has become a hub for technology, not only keeping up, but surpassing the nationwide trend by offering luxuries and consumer services through digital platforms. On a business level, Real Restoration Group has seen more use of cloud technology inside organisations that IT teams are implementing to maintain a safe place for data storage that can be shared and viewed by everyone inside the organisation without fear of being hacked. In terms of how technologies are likely to impact the construction industry over the next decade, public platform reviews will continue to impact Real Restoration Group’s digital footprint, as people are relying heavier on opinion to hire contractors. As such, the company will continue to strive to be a positive presence within the Chicago community. Company: Real Restoration Group Contact Name: Marina Gershengorin Website: www.realrestoration.com