BUILD Q2 2019

BUILD Q2 2019 74 Jan19649 ounded in 2009 through the acquisition of the Nomade architectural firm, Sid Lee Architecture is led by archi- tects and senior partners Jean Pelland and Martin Leb- lanc. Since 2015, Sid Lee Architecture is part of kyu, a collective of top-tier global creative services companies that believe creativity has the power to move society and economy forward. To date, the team has includes 70 architecture and interior design professionals. The firm offers a vast range of services which include: Urban analysis and positioning strategy, mixed- use development, multi-unit residential projects, leisure and hospitality, corporate office design, and retail. At Sid Lee Architecture, the overall quality of the experience of a place is the key to a project’s success. “Here at Sid Lee Architecture, our silo-free approach gives us a better understanding of end users, their needs and current/ future expectations. “The firm has developed a work process that includes methods in- spired by scientific research (e.g. statistical analysis, ethnography, mind mapping). The many partnerships and collaborations built through these methods, have inspired us to get involved in R&D Infusing Creativity and Pushing Boundaries Sid Lee Architecture is an affiliate of the Sid Lee creative agency, with 600 globally active professionals based in the company’s Montreal, Toronto, Paris and Los Angeles offices. Recently, we profiled Sid Lee Architecture and caught up with the team at the firm who provided us with a detailed insight into the innovative creative solutions the agency delivers to their clients. F and prototyping projects that help advance knowledge throughout the industry. This approach to architectural projects is the founda- tion for a strong identity and long-term viability of our projects.” When discussing the internal culture, the firm is delighted to highlight the significant role the team play in the overall success of the award-winning creative agency. “Ultimately, our success- es are the results of a largely inclusive process. Each and every member of the team plays a significant role in the overall office vibe, dynamic, and creativity. Naturally, people gather to chat about concepts and ideas. The ideas are brought, provoked, and developed in a team spirit.” Looking ahead to what the future holds, the team sign off by envisioning the exciting plans which lie in the pipeline for Sid Lee Architecture. “In 2019, and beyond, we want to lead by example in provok- ing social & environmental changes, through architecture and urban design. Through architecture competitions, and with our trustworthy network of clients.” Company: Sid Lee Architecture Web Address: www.sidleearchitecture.com Jean Pelland, Architect, Senior Partner Martin Leblanc, Architect, Senior Partner