BUILD Q3 2018

22 Build Q3 2018 ince its foundation in 2004, 1+1=1 has developed a diverse body of work including cultural, residential, office and commercial projects, such as the innovation centre Tetra Pak Hub in Modena, the majestic wooden dome at ILLUM in Copenhagen, the award winning Blè Food Hall in Thessaloniki and the serene TEMPLUM well-being centre in Seoul. Giuliana, Claudio and a core team of collaborators dedicate attention and passion to every project undertaken. They work together to meet their clients’ complex needs using innovation and simplicity to create unique and memorable value and emotions through design. At 1+1=1, the team design spaces with a distinctive atmosphere, gener- ating positive emotions and serve elite entrepreneurs who are willing to excel. In addition to this, the firm’s strength lies in solving complex design prob- lems through a minimalist design, with a twist that makes each project that they are working on unique and recognisable. Marked by a distinctive aesthetic, ideal for brand identity, 1+1=1 always considers functionality, durability and comfort whilst placing the human and user experience at the heart of every project. 1+1=1’s mantra is: design drives emotions, emotions drive behaviour. Strong in designing spaces with a distinctive atmosphere, impacting the user emotions’ in such a way that it feels like a space where they belong, love to stay and want to come back to, to repeat the experience. Above all, a successful project is one generating a memory of bliss. The team at 1+1=1, transform their client’s needs and aspirations into in- novative signature projects, generating profit. The firm’s strength comes from combining rationality, creativity and emotional intelligence. When working with the design team, 1=1=1 are pro-active, focused on being cooperative, honouring deadlines, ensuring the project is success- ful for all. Moving forward, the team at 1+1=1 are currently working on creating luxury retail spaces and food halls. Looking ahead to what the future holds, the team’s main desire is to have the opportunity to design a boutique hotel. Contact: Giuliana Salmaso Company: 1+1=1 Architects Unit 412 Kings Wharf, 301 Kingsland Road, London, E4 4DS, UK Telephone: +44 (0) 7734 087430 Website: www.1plus1makes1.com Designing Emotions 1+1=1 ARCHITECTS are a London-based architecture and design studio led by Claudio Silvestrin and Giuliana Salmaso, two partners who love to design together, finding harmony and strength in their distinct personalities. We profiled the firm as we looked to gain an insight into their innovative designs. S Giuliana Salmaso and Claudio Silvestrin, photo by Sunny Lau ILLUM department store in Copenhagen, photo by Pietro Savorelli