BUILD Q4 2019

29 Q4 2019 BUILD riginally founded in 1909, Argent Alu – better known by brand name, argenta – have been driving inno- vation in the production of hinges. Now considered a leading brand in the European market, they have become symbols with an expectation of quality, and for their proprietary ‘invisible door’ systems. Capitalising on the rising demand for minimalist architecture, argenta have focused their efforts on achieving true seamless- ness with a ‘back to basics’ mentality. Today, they have a full range of solutions, from recessed door fittings and invisibly integrated mechanics, door frames and skirting boards for re- volving, sliding and pivoting doors. As a result of their continued expertise and dedication to delivering true innovation in their sphere, Louage & Wisselinck became a member of Argent Alu at the end of 2017. Louage & Wisselinck, better known as ROB, is a market specialist in interior and exterior sliding door solutions. With this partnership, Argent Alu is now seen as an overall specialist in ‘opening doors’, driving the company closer to their goal of becoming the undisputed worldwide leader in their field. Yet, more than anything, diligence has been a driving force for the company’s growth, as they work to ensure that every product is tested to exceed expectations, as a spokesperson for the company proudly explains: “Each product is tested to over 200,000 cycles so we are sure that every product that we sell is truly fit for purpose.” For now, and moving forwards into the next year, argenta are looking at growing their business. As the company serves both private and commercial clients Argent Alu and argenta partici- pate frequently in industry-focused fairs directed at both a B2B and B2C space. For Truly Seamless and Integrated Door Solutions For over a century, argenta has been a leading brand in door fittings, though today it has pivoted to specialise in ‘invisible door’ systems. As such, they were a natural fit for recognition in the 2019 Design and Build Awards as the ‘Most Outstanding in Invisible Architectural Systems.” Eager to find out more, we took a closer look at the firm to see how they have forged an almost peerless reputation in their industry. O “Each employee is important and has their own important function in the company. We see ourselves like a chain that’s connected to each other, each link playing a crucial role in establishing the overall strength of the company.” Ultimately, when it comes to the future of the company, argenta remains laser-focused on their expansion, as they accelerate production and look at constantly improving their product line. At the end of the day, it’s a stance which has served them well for the last century and looks to be the key towards securing their enduring success as they move forwards, in pursuit of a capturing a broader client base. Company: Argent Alu nv Address: Bankstraat 2, Kruisem, 9770, Belgium Website: www.argentalu.com Telephone: +32 5174 0420 Jul19394