BUILD Q4 2019

41 Q4 2019 BUILD rather than exceed them. “Social media marketing crossed that threshold a good time ago” says Ross, “the market is now saturated with stale content and approaches that do not grab the attention of the end user. Do you even notice the number of ads pushed through on your Facebook or Instagram feed?” he asks, “This has led to sharp rises in the CPC of targeted ads, much of which is wasted budget due to poor content quality and unoptimized delivery”. GDImpact is aiming to launch their social media marketing and management service in 2020. The impact of Brexit has been a concern for the team at GDImpact as they have seen a number of businesses within the industry begin to struggle with the lack of foreign investment coming into the country and the uncertainty it has brought onto the residential property sales market. However, they feel it was the slowdown in the market that prompted the diversification of their product line-up and ultimately their business model. “Brexit was a sad day for the property and construction industry as a whole” says Ross, “we noticed a decline in collaboration projects and a sharp increase in competition between busi- nesses that once worked in conjunction with each other. Many businesses will do well as a result of Brexit, regretfully however, many won’t. It’s the ones that keep their brand image in the forefront of their customers that will survive; that is ultimately what we are helping our clients achieve”. Company: GDImpact Name: Ross Gumbrell and James Davis, Joint Directors Address: Hove, East Sussex, United Kingdom Website: https://www.gdimpact.com/