Real Estate & Property Awards 2019

BUILD 2019 Real Estate & Property Awards 2019 Real Estate & Property Awards BUILD 56 Best Emerging Land Development Specialist - UK Despite only trading for two years, Caliber has made quite an impact on the land and development scene, offering a proposition that is completely different to its rival companies. Join us as we take a closer look at the business’s services and unique approach to its work. pecialists in land, planning and development, Caliber has established itself as an emerging force in the UK’s property development market. Its team consists of a group of experts, spanning multiple sectors including residential, care and retirement, affordable housing, strategic land, mixed-use sites and new homes. The business’s unique selling point lies in its process. Caliber identifies land and development opportunities, then acts on behalf of the landowner, selling land or property to their database of developer clients on an exclusive off-market basis. This approach provides several benefits to clients – not only is it a low risk strategy, but transaction times are kept to a minimum and privacy to a maximum. Still fresh on the market, in their first two years of trading, Caliber has already instructed on over 35 development opportunities and over 2500 new open market and affordable homes. Caliber is part of the Finance 4 Business Group. Combined, the group’s businesses provide a full end-to-end service to property developers, from sourcing landing and developments off-market, arranging development finance and funding solutions, providing advice on stamp duty land tax and marketing new build properties. Ultimately, the group covers every aspect of property development from start to finish, all under one roof. In a world driven by convenience, reliability and market knowledge, this complete package is very attractive to the business’s target market who appreciate simplicity in what can certainly be a complicated process. S More than anything, service quality is at the heart of Caliber’s philosophy, permeating every aspect of the business and every interaction that staff have with clients. As a natural extension of that goal, and to handle their burgeoning client base more effectively, Caliber invested in a bespoke CRM to streamline processes and improve efficiency across the board. The business also utilises leading mapping technology, allowing an insight into specific planning applications, local house prices and updates on how the sales process is going. Investing in this technology early on has allowed Caliber Land to take on large projects with ease. As to be expected from a company that prizes itself on a seamless client experience, Caliber recognises that people are central to the business and it has invested heavily in getting the right skills in place. In 2019, the business launched a graduate programme to grow young talent into the future lifeblood of the company. With an internal culture that provides recognition and reward for hard work, staff are also rewarded with monetary incentives and equity shares in the business. In return, the team brings the highest level of professionalism, energy and commitment into serving their clients. Caliber Land: 57 Employees were also a key focus in the design of Caliber’s city centre offices. It was important that the workspace was open plan, combining indoor and outdoor working areas, with areas for staff downtime, making the space a great working environment for employees. One of the most prominent risks of operating in the housing market is being subject to ever-changing planning polices that can fundamentally change the arena in which the business operates. Caliber recognises it is vital that the team remains abreast of the ever-changing landscape so they can provide the best possible advice to clients and maximise value for them. That said, the housing market will continue to be driven by the shortage of housing in the UK. Caliber, will continue to focus on high demand sectors including care and affordable housing. At the moment, based on business in the first two years, turnover is forecast to be in excess of £2m for the coming period. Whilst a bulk of its planned growth lies in continuing to focus on sectors where demand is at its highest, there are plans to expand across the UK to cover new geographic territories including the North West and South East. As part of that journey, Caliber has plans to undergo a brand refresh and launch a new website that clearly communicates the company’s unique selling proposition and services. As well as the power of brand, the business additionally recognises that reputation is vital in achieving sustainable growth. Word of mouth and recommendation will continue to be key drivers of new business. By all regards, Caliber has everything in place to secure a long future indeed in this highly competitive market. The clear dedication to exceeding client expectations, partnered with a unique approach that ensures that the client experiences the best possible service, is a winning combination. More importantly, the company’s ability to serve as an efficient and capable ‘middle man’ in the property development sector has served to distinguish Caliber from any potential peers and competitors. At the end of the day, in spite of working in a potentially volatile market, they’ve made something that is incredibly stable and can only continue to grow for years to come. Contact: Leon Evans | Company: Caliber Land Website: https://www.caliberland.co.uk/ Ed Rhodes and Samuel Evans, employees on the graduate training programme Leon Evans, Managing Director and Phil Roberts, Senior Land Manager Russell Martin, Co-Owner and Leon Evans, Managing Director Leon Evans, at Caliber’s Cornerblock offices