Real Estate and Property Awards 2020
26 BUILD Real Estate & Property Awards 2020 Sep20040 ach industry requires its own pioneers in digital advancement. Landlords in Scandinavia are lucky to have Proper on their side. They have been revolutionizing the use of technology in the field of property management. Property management is an industry that is lacking and falling behind in the adoption of digital transformations, even though there is scope for businesses of all sizes to go digital. Proper’s clients range from private landlords with one property to asset managers with portfolios of thousands. The main focus of Proper is to automate the mundane and time- consuming jobs. “Everything that can be automated, should be automated,” said Morten Krarup Kristensen, CEO and co-founder of Proper. Automation frees up individuals to work on the more complex cases that need an extra human touch and allows them freedom of time. Commonly, Proper are brought onboard to automate rent collection, communication with tenants and bookkeeping. Proper chose to focus on this section of the industry, as many of the day-to-day tasks that are carried out in property management are very manual, making the process both time-consuming and very error prone. Errors can be costly and take time to rectify. By taking the basic, status quo jobs out of human hands, Proper hugely cut down on the risk. Furthermore, as the industry stands, landlords can get left out of the loop with regards to their own property. Many current property management “solutions” generate a monthly, quarterly, or annual report for the owners, leaving them in the dark and distanced from their properties the rest of the time. Proper bridge that gap, providing a platform for owners to stay up to date and involved. Landlords can check the status of their portfolio on Proper’s platform in real time, any time. By automating, companies can reduce the risks for error, while also making tasks much more efficient and cheaper. For example, in a recent deal with a large asset management company, worth more than a billion euros under management, Proper introduced their digital solutions and helped the customer in the way they operate. One third of the company’s staff were able to be repositioned to focus on value-adding Best Property Technology Company 2020 – Scandinavia Out of date technology and processes can cause huge problems for modern industries, but unfortunately, not all industries are advancing equally. Proper ApS is a digital solutions pioneer for property management that is modernizing the industry, bridging gaps, and working with their clients to improve efficiency and profitability. E assignments for the company. Before, this time was spent on mundane day-to-day tasks that were easily automated. Another client of theirs, a rapidly growing student accommodation scale-up from Denmark that specializes in sustainable housing is using Proper to accelerate their growth. Switching to Proper allowed for them to reduce their costs, while also limiting revenue lost due to tenants moving in and out. Proper is managing their entire portfolio of 350 tenancies and they’re planning to handle all 2500 student rooms that are projected to be live in 2022. The two companies have worked closely to build the right framework that minimizes risk and maximizes efficiency. This is a great example of the internal culture that has been built at Proper. “We don’t sit and wait for things to happen. We make things happen.” Morten said. They keep their product agile through a constantly repeating process of pretotyping, prototyping, product – all the while redesigning, rethinking and refining. The company also has a very good feedback culture which helps them to constantly become better, both as individuals and a team. Becoming a long-term partner for their clients is very important to them. When you work with Proper, you don’t only get their incredible platform, but also their partnership and first- class customer service. The future is big for Proper. Over the next year, they plan to begin their internationalization process, and will be going live in new countries in 2021. Overall, their mission is to be present in most of Europe within three to five years. Company: Proper ApS Website: www.helloproper.com Contact: Morten Krarup Kristensen, CEO and co-founder of Proper
Made with FlippingBook
RkJQdWJsaXNoZXIy NTY1MjM3