Real Estate and Property Awards 2020

39 Real Estate & Property Awards 2020 BUILD Aug20331 ince its inception, The Society Group has been the award-winning and industry-leading firm for property public relations, and it has helped launch more than three billion dollars’ worth of luxury real estate all over the world. There are three distinct divisions that The Society Group has for its clients. Firstly, there is the Property Society, which largely handles much of public relations and luxury marketing that all luxurious properties receive when partnering with The Society Group as a whole. Secondly, there is also the Social Society. This section of the business is responsible for handling and working with social media and influencer marketing. The world of social media has become an infinitely more popular medium than many others, and so tapping into that market is essential. Finally, there is the Soiree Society, which is for experiential launches and immersive events, drawing people in like never before. Best Luxury Real Estate PR Agency 2020 Real estate has long been a staple of those who want to demonstrate their power, wealth, status, and influence the world of the luxuriously rich and powerful. Finding the right luxury home that conveys the right message and showcases a love for intriguing architecture that is sure to be the talk of the town is no easy feat, but one that The Society Group takes joy in attempting to succeed at. An award-winning industry leader for property public relations, we find out more about this exclusive firm and what services it offers. S Marketing properties may seem an odd choice for a marketing firm, but these houses have stories to tell in abundance. Their modern luxury can play host to a myriad of memories, and in the hands of master storytellers, can become far more than just luxurious properties. The team at The Society Group channels the power of storytelling to market properties like Hollywood movies, with distinct storylines, one-of-a-kind real estate trailers, and immersive events that are designed to entice prospective buyers through the door. By breaking every property launch into three separate phases, which consists of off-market strategy, on-market strategy, and event-focused strategy, The Society Group can effortlessly tell the story of any property in an engaging way that connects with buyers of any age and background. Anybody can buy a luxury property for any kind of purpose. Perhaps a young investor is looking to build a portfolio of properties that far outshine the competition, or perhaps an elderly CEO is looking to retire and spend their days in a luxurious mansion somewhere they love. However, in a downturn market, a clear-cut public relations strategy is absolutely essential. Beyond just residential, The Society Group uses proven methods and state-of-the-art programming that can generate no end of leases and market hype and buzz to help even commercial developers and builders rent and sell units in high-end buildings throughout Los Angeles and beyond. The luxury property market in Los Angeles and some of the more affluent areas of the United States has not wavered much in the face of COVID-19, as there are always people looking for a new home that is more luxurious than the last. Being prepared for what may come is one thing, but being prepared for what is already here is another entirely. The team at The Society Group understands better than most that marketing should not be reserved for one particular facet of business, but should instead be used to glorify the many different areas of life as we know it today. Marketing luxury properties is a sure fire way to ensure that they end up in housing the right person or people, and The Society Group has proven itself masters of marketing in that respect. Company: The SOCIETY Group Contact: Alexis Lopez Website: www.societygrouppr.com