Real Estate and Property Awards 2020

46 BUILD Real Estate & Property Awards 2020 Sep20775 Working alongside architects, developers, interior designers, property PR & marketing specialists, Attic Agency create beautiful and engaging photorealistic CGI rendered images, animated films and virtual tours for clients worldwide. To start, Alexandra gives us a brief overview of the firm and offers more insight into its typical client base. “Attic create beautiful and engaging photorealistic CGI imagery and videos for buildings that are yet to be built or are in the process of being renovated. Prior to setting Attic up, we had worked in film and advertising for nearly 20 years, creating both still and video campaigns for companies such as L’oreal, Anya Hindmarsh, Sony, Canon, Samsung, and Nokia etc. “Further down the line with our love of CGI and architecture, Attic was then born and since forming we have been lucky enough to work with clients such as Clivedale, Savills, Candy & Candy, Pocket Living, and Memaar Al Morshedy.” As a whole, Attic have an open culture where everyone is treated equally, and all projects are open to feedback from anyone on the team. Moreover, as Alexandra goes on to explain, implementing this kind of approach has been key in some of the firm’s more recent projects. “Collaboration and openness is vital. From past experience I have taken snippets of management styles from some of the best people I have worked with and tried not to make the mistakes of those I did not feel were that great. As we strive to produce the best images and videos we can, we have to find new ways of meeting our goals.” Working in such a competitive industry means Attic’s client approach has to be on the money if the firm are to remain ahead of its closest competitors. Moreover, as Alexandra point out, their approach has aided them in some of their recent projects. “Naturally, we work with our clients to establish what they actually need for their campaigns as well as guiding and educating them through the process. Over time we have found that by talking through the projects with our clients and being involved with their projects earlier on in the process helps us to deliver the best outcomes. Best Emerging Architectural Visualisation Company 2020 W “Recently we have finished working on a TV advert for Skyline, where the project is planned to be the largest residential building in the world extending over a total area of nearly 200000m 2 in Katameya, Egypt. This was actually a great project as it enabled us to combine CGI with a live action blue screen shoot and heavy post production. As a very technical shoot it was quite complex to put together and with tight deadlines due to lockdown, client collaboration played an integral role in the project.” Like many other companies across the world, Attic have embraced this new way of working following the outbreak of COVID-19. Moreover, as Alexandra goes on to explain, the positives have outweighed the negatives in this regard. “During these difficult times we have been working remotely and will continue to do so for the foreseeable future as we have the technology and flexibility to work in this manner. Although we certainly have less face to face meetings and more Zoom calls, this new way of working seems to be working smoothly for everyone, including our clients. Overall, we have been enjoying more of a work/life balance.” Finally, Alexandra commented on the future of Attic and offered more insight into how she sees the industry developing over the next few years. “Having recently spoken to a few developers, they believe it’s an interesting time for creativity and design with people demanding more space and the use of new anti- microbial materials. Moving forward, we would like to improve the quality of our stills and video projects, while strive to be the best we can be.” Company: Attic Agency Ltd Contact: [email protected] Web: www.attic.agency Based in London, Attic Agency bring your projects to life with CGI rendered images and films. Following their success in the Real Estate & Property Awards 2020, we got in touch with Alexandra Benny to find out more.