BUILD Sustainable Building 2025 Best Sustainable Façade Design & Development Specialists 2024 – Latin America & BUILD Client Service Excellence Award 2024 Faced by the rising challenges of addressing climate change and reducing carbon emissions, architecture and construction is approaching a critical period of change. In alignment with global sustainability objectives, the world is transitioning towards greener practices, and the importance of this industry is clearer than ever. Building environmentally responsible, resource-efficient structures ensures long-term resilience and has minimal impact on the planet, but the obstacle of greenifying existing buildings remains ever-present. We take a look at Hubex below, a company set to enhance the sustainability of existing building facades through spectacular sustainable solutions, with expert insights from Founder Priscila Colaço. Based in São Paulo, Hubex is the first distributor of 3M window films for the architectural sector in Brazil. The company operates through an authorised network of more than 70 dealers across the country, providing direct services to large corporate accounts, architecture firms, and construction companies, promoting positive results that not only benefit the operations of its clientele, but also the environment. Hubex is spearheaded by Priscila Colaço, an entrepreneurial businesswoman with more than 15 years of experience in the solar-control window film industry. Possessing diverse qualifications in sustainable construction, economics, and the environment, Priscila is passionate about sustainability and having a positive impact on the lives of people and their businesses. What’s more, she is currently pursuing a law degree to further expand her expertise and contribute even further to her areas of focus and the wider industry. Having founded three companies in one decade, Priscila has successfully established herself as a leader in the field. Her career history includes extensive experience in developing customised projects with solar-control window films for the architectural market. At her core, Priscila is focused on offering solutions that deliver energy efficiency, comfort, and security to major corporate, residential, and commercial clientele, taking an approach that combines outstanding customer service with tailored solutions aligned to the specific needs of each project. Priscila founded Hubex in 2018 with aim of redefining the performance and sustainability of building facades through the innovative application of 3M window films. Hubex has quickly emerged as an industry leader, providing clean, effective, and easy-to-apply solutions expertly designed to tackle challenges related to energy efficiency and environmental impact. The company specialises in turning facades into high-performing structures that optimise energy savings, improve thermal comfort, provide additional privacy and security, and overall enhance building sustainability for a wide range of clientele, including companies, hospitals, stores, clinics, industries, offices, residential and commercial buildings, shopping malls, educational facilities, airports, and hotels. In Brazil, many buildings still rely on outdated infrastructure that significantly hinders the country’s overall sustainability efforts, leading Hubex to identify an opportunity to make a substantial difference. By promoting window films as an environmentally friendly and easily applicable solution, Hubex has enabled buildings across Brazil to improve their energy efficiency, reduce costs, and increase the comfort of their occupants whilst avoiding the costly and disruptive process of replacing glass. “Hubex began with a clear goal: to offer a practical, cost-effective alternative for improving the performance of existing glass installations,” Priscila tells us. “What sets Hubex apart is our unwavering commitment to ESG principles and alignment with the United Nations Sustainable Development Goals. Beyond environmental advancements, Hubex prioritises the social aspects of sustainability, investing in the training and qualifications of our partners and dealers’ network. This comprehensive approach ensures that sustainability is embraced throughout the supply chain, raising the standard across the entire industry.” Since its establishment, Hubex has completed more than 300 energy efficiency projects across an array of sectors. Through providing detailed simulations and custom studies, the company delivers measurable outcomes for its clients, with elevated energy savings, enhanced thermal comfort, prioritised UV protection, and daylight optimisation. Its stellar solutions enable clients to benefit socially and economically without ever having to compromise on sustainability, earing Hubex the BUILD Client Service Excellence Award 2024. Conclusively, Hubex’s dedication to innovation, sustainability, and social responsibility has cemented the company as a pioneer in sustainable building solutions. By providing the industry with a straightforward, cost-effective way for existing buildings to meet modern performance standards, Hubex has not only transformed countless facades, but also paved the way for a greener, more sustainable future in the construction industry. Moving forward, Hubex will continue to lead by example, offering practical and innovative solutions that redefine the possibilities of energy-efficient and sustainable buildings. The company has established a clear path towards a sustainable future, championing Brazil’s architectural and construction sector and as a result, has been duly recognised for its efforts as the Best Sustainable Façade Design and Development Specialists 2024 – Latin America. Contact: Priscila Colaço Web Address: http://www.hubex.com.br/ Dec24064
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