Build Architecture Awards 2016

Build 2016 Architecture Awards 24 stablished in 1967, Prem Nath and Associates offers a wide range of services to ensure that the overall outcome of every project meets the needs of its clients, producing innovative and unique structures. Prem talks us through his approach to every project and how this influences every aspect of his work. “My approach is simple; to create the best for a client. To achieve this, I need to understand the client, his way of living, his way of working, his fam- ily members or his staff, his lifestyle and then design what is best for him. As such I help my clients in all possible ways, explaining every aspect of my designs with a lot of visuals and reference photographs so that they know exactly what they will receive before work starts.” Alongside this client focused approach, Prem also prides himself on being a pioneer in technology use, as he explains. “I was as probably the first Architect in India to start using computers, way back in late 1980s, I am very tech-savvy and keep updating myself with the latest innovations - I keep traveling to various sites, meetings, seminars. “Despite this high workload, each project is designed by me and I use technology to ensure that I keep on top of my workload, for example I make sketches on my cell-phone and email them to my office for further detailing. As such by the time I reach office, my expert staff presents me with the accu- rate version of the same sketch and then we sit further to detail it; apart from the basic use of my cell-phone, I virtually carry my office on it; I take pictures, I check emails - respond to them, I give presentations on it, view drawings, ideate on it and much more. Ultimately I have my architecture in my pocket.” What sets his firm apart, according to Prem, is this innovation and the speed at which his firm reacts to changes in the market. “Prem Nath and Associates’s USP is that we are fast and we are profession- al – we have not found a client who is faster than us – and we are very good in design and documentation. On many occasions a client calls me after two decades wanting to review his existing building or needs some information about what was built, and we are able to retrieve the documents / designs, done then, in no time, which is almost unheard of in our industry but is truly vital for our clients.” Looking ahead, Prem is optimistic about the future, both for his business and the Indian architecture market. “Moving forward, I foresee many exciting developments in my region as the Indian market continues to grow, and I look forward to taking advantage of these developments. “One key development which I am particularly enthusiastic about is the greater focus on sustainable and smart technologies, and I believe that the future will involve many requests for smart city designs.” Architect of the Year 2016 - India Ar. Prem Nath, practicing at Mumbai under the name & style of Prem Nath and Associates, has almost 50 years’ experience providing architecture, master planning, interiors, structur- al, MEP, landscape and project management consultancy services to a wide array of clients. We invited Prem to tell us more about the firm and the services it offers. E