Build Architecture Awards 2016

2016 Architecture Awards Build 43 Company: BRAUNWAGNER GmbH Name: Margit Scheller-Wegener and Ramona Westerhausen Email: [email protected] or [email protected] Web Address: www.braunwagner.de Address: Krefelder Strasse 147, D-52070 Aachen Telephone: +49 241 401072-0 pecialized in spatial communication BRAUNWAGNER develop three dimensional concepts for fairs stands, exhibitions, show- rooms and shops. Our method of working is characterized by an intensive linking-up of the disciplines. The result is a holistic and interdisciplinary formation of the design process. We integrate emotional and rational brand values into experiential environments. Our supreme goal is to support our customers in reaching their target groups best possibly and enhancing customer loyalty. Conception is our core com- petence. We regard design as an interdisciplinary instrument of corporate communication. Based on the intensive analyses of complex requirements we create innovative and sustainable design concepts. It is our key focus to be successful and to constantly develop further and query our creative work again and again to demonstrate our capability of innovation. Connecting innovation and creativity with profitability and sustainability is a determinant factor that contributes to our long-term accomplishment. Only the intensive collaboration of our employees out of all disciplines facili- tates the holistic and interdisciplinary composition of the design process. To manage this process challenges us to understanding and living an intensive crosslink of disciplines to accomplish the main idea to a common theme. To bring the brand of our clients to life and transfer it into the communicative brand space is our main assignment. Today’s goal of our conceptual work is not to only understand the individually characterized, artistic and formalistic interpretation of the third dimension but to enhance the creative expression of the brand identity in all its facets. One of our latest projects, the new Showroom Brand Design Concept for Bugatti, will be applied worldwide in 27 stores in 12 countries and has been awarded with the BUILD Architecture Award 2016. The design of the showrooms concentrates on the Bugatti brand values art, form, technique and accentuates the technical fascination and exclusivity of the brand. The Bugatti brand wall generates an associative sculpturally background for the presentation of the car. A heritage presentation shows exhibits of legendary Bugatti milestones which are accompanied medially. The Bugatti DNA is reflected by a technical/artificial shaped motor exhibit and an extensively designed large-format DNA book. A horizontal communi- cation board made of high quality special glass with integrated screens con- nects the brand wall with the heritage modules and facilitates the dynamics of the brand. The lounge area is equipped with Bugatti lifestyle furniture made of carbon fiber and generates a dynamically-luxury ambiance. BRAUNWAGNER GmbH Best for Automotive Trade Fair Design – Germany & Best German Showroom Design Concept: Bugatti Automobiles BRAUNWAGNER is an owner managed Design Agency, founded in 1999. The interdisciplinary team is made up of creatives and specialists in Product Design, Architectural Design, Communication Design and Media Design. We invited Marina Franke to tell us more about the firm. S AR160144