Build Architecture Awards 2016

Build 2016 Architecture Awards 76 Company: Interior Design Philosophy Name: Jorge Canete Email: [email protected] Web Address: www.jorgecanete.com Address: Domaine de la Chartreuse de La Lance, CH – 1426 Concise (VD) Switzerland Telephone: +41787102534 orge Canete started his career in luxury products, which sharp- ened his sense of items of beauty (Ungaro, Bvlgari, Mugler) and an MBA, he decided to express his creativity in 3D through interior design. A diploma in “Interior Design” by the London Metropolitan University and several architectural projects at architecture studios in Rome and Geneva served as his launch pad allowing him to set up his own studio: Interior Design Philosophy. Jorge explains his style and the various factors that influence it. “With regards to my style, I like to combine elements from different periods; for example, mixing antiques with contemporary art. For me it is important to pay a tribute to the past, to our roots but also blend it with contemporary elements. For me it is a normal balance: the past and the present. “The colours I use are often influenced by what I see through open windows. I believe that bringing inside the home the colours from the outside, we create a sense of harmony and real dialogue with the environment. For me the key word is harmony and my biggest challenge is that my client’s home reflects his/her emotion and values. “I have a methodology which helps me to create ultra-personalized projects that are inspired by three elements: the environment, by the place itself, as well as the client’s personality. By combining these three sources of inspira- tion, the resultant of the equation is unique and coherent every time. “Poetry is also very important for me. It gives sensibility to a décor and opens the door to dreams.” This passion for poetry stems from Jorge’s love of languages. He spent seven years studying Latin, and currently speaks French, Spanish, Italian and English. As a final comment, Jorge outlines his life philosophy, which shapes every aspect of his work. “I like the word Serendipity, which means a ‘happy accident’ or ‘pleasant surprise’; specifically, the accident of finding something good or useful while not specifically searching for it. It is also part of my process and as Paul Éluard wrote: ‘There is no such thing as chance, only encounters.’” Jorge Canete Interior Design Philosophy Best International Interior Designer 2016 Interior Design Philosophy is the architectural design practice of: multi-award winning interior designer Jorge Canete. We invited him to talk us through his style and what influences it. J AR160014