Build Sustainable Awards 2016

Build 2016 Sustainable Building Awards 54 Company: Munrostudios Email: [email protected] Website: www.munrostudios.com unrostudios work with developers, architects and brand specialists, helping them to engage key markets, develop brand equity and safeguard ROI. The firm has worked with major brands including Tiffany, Jaguar Land Rover, Red Bull and Xbox as well as many major architecture and marketing firms. Caroline expresses her pride in the firm’s performance over the past 12 months. “In the past year we have collaborated with heavy weights including Damac, Versace Home and M&C Saatchi on Aykon London One, Nine Elms. Our studio did a brilliant job, delivering an outstanding animation of the internal and external Tower, with impressive photorealism throughout. We enjoy working with clients from early Planning applications through to the marketing phase. Our client BUJ Architects recently won Planning for Portal Way West Residential Tower in London. We delivered all Planning images and supporting documentation, through to marketing CGI’s followed by the Animation.’ Ultimately, Caroline explained that what sets her firm apart is its focus on providing such a wide range of services. “Our USP as an agency covers a couple of areas. Firstly, we are a cross specialist studio. Our studio teams deliver Verified Photomontage for Planning applications, including strategic view analysis both from 3D models and on site work, wireline, full documentation & EIA. We also deliver CGI’s & Animations. Due to our large render farm, purpose built to a mighty 728 cores, with 1.45 terabytes of RAM we can work on a high volume of Animation and CGI projects at any one time. We are more unique, in that we deliver photorealism, by creating our images using high detail, accurate models, rather than just using Photoshop alone. The way we work allows flexibility in amending images. Once the model is updated, the final image, as a consequence, can be quickly updated. “Our clients are given further flexibility by being able to choose to animate a project, due to most elements of the CGI being modelled. This approach benefits clients who have already modelled projects, in part or full themselves.” Their impact on our practice is major: the usual working station tends to disappear, the brightness level is getting lower and lower, the companies capitalize on amazing collaborative spaces, break rooms and cafeterias to satisfy their Millenium employees. FOR. will keep on leading the way to show their clients how to be ahead of this significant change in the way we work. At the end of the day, we do not make projects to win prizes. We realize them to meet and exceed our clients’ expectations. But when we do win, we have many reasons to be proud, mainly because we truly know that our projects were conducted with respect, real collaboration, fun and integrity. An integrity which is directly connected to our inner self. Our FOR intérieur. Best Architectural Visualisation Firm 2016 UK & Client Choice Award: Best in Creative 3D CGI Munrostudios is a CGI, Animation and Motion Graphics Agency. Co-Founder and Owner Caroline Hopkins talks us through the firm and its service offering. M AR160050