UK Transport Awards 2020

SME NEWS / SME Transport Awards 2020 9 , My Car Choice Most Trusted Used Car Dealership - West Yorkshire Feb20201 Contact Information: Company Name: My Car Choice Contact Name: Tanvir Liaqat Telephone Number: 01422646518 Address: Battinson Road, Halifax, HX1 4RW Web Address: www.mycarchoicenw.co.uk As a husband and wife run business, My Car Choice are focused on providing high-quality, privately owned vehicles to customers across West Yorkshire. To start, Tanvir gives us a brief overview of the firm itself and the clients with whom they typically work with. “As an independent used car dealership, we have a forecourt and showroom where our customers can view our selection of vehicles. With a great range to choose from including manufacturers such as Audi, BMW, Ford, Hyundai, Jaguar, Mercedes, Nissan, Peugeot, Seat, Toyota, Vauxhall, Volkswagen and many more, there’s a reason why My Car Choice are considered one of the leading used car dealers in the region of West Yorkshire.” Across the region there are hundreds of used car dealers, however as Tanvir goes on to explain there can often be a dishonest stigma associated with these type of businesses, which the firm have worked hard to overcome. “We realised there was a dishonest stigma attached to used car dealers, and so with the help of our team, we aimed to turn this around. Our high definition pictures and vehicle descriptions did not only highlight the positives but also the defects we may have found with some of our vehicles. Customers loved this approach, and so the word of mouth travelled. As a result, customers are now making purchases from us without setting a foot on our premises. With customers now travelling the length of the country and big dealer groups also purchasing cars from us it’s clear we are doing something right.” Since the business was established, the UK transport market has changed considerably with new consumer laws and a 30-day vehicle return policy rattling the used car market. However, with the firm already on track to supply high-quality cars, they took advantage as Tanvir explains further. “We would do a video walkaround prior to delivery and sell every vehicle within 12 months of national warranty. In addition, we opened an account with a national service centre allowing us to work closely with our customers and service centre should anything go wrong.” Currently, West Yorkshire has a very strong used car market, with some huge names and car supermarkets on our doorstep. As Tanvir confirms, a commitment to technology has resulted in the business gaining a competitive edge on their closest rivals. “By investing more into our digital marketing, our customer feedback allowed us to analyse flaws in our competitor’s business model Based inHalifax, My Car Choice are an established used car dealership withmany years of motor experience. Following their success in the UK Transport Awards 2020, we got in touch with Tanvir Liaqat to find out more. whereby vehicle prep was poor, they would not have the vehicle ready to driveaway on the day and salesmen tried to oversell. With people no longer having the time to shop around, we capitalised on this whereby our customers could drive away on the day. With the development of our app, customers can raise any warranty claims, MOT and tax reminders and also allow them to find local garages for servicing and repairs.” My Car Choice are focused on teamwork with everybody helping each other understand the key goals of the business. As Tanvir goes on to explain, this is vital as the firm aim to sustain their reputation in the market. “We have a daily meeting every morning with all essential business-related duties discussed. Everyone at My Car Choice knows how important each and every customer is to us. With new ideas discussed, everyone starts the day with a smile.” Like any business, recruitment plays such an important role in the automotive industry and as Tanvir goes on to explain, their reputation as a company will enhance them going forward whenever they look to hire new talent. “Locally we are known as a good employer as people share their experiences. By giving everybody a chance, we find hidden talents inside them and then make that work for us.” In closing, Tanvir discusses the future of My Car Choice and outlines the plans in place for the business as we head into the remainder of 2020 and beyond. “Currently, we are in the process of adding another site to our portfolio which will become a service centre for our customers. In addition, if we continue to receive positive feedback from our customers, then the business as a whole will be moving in the right direction.”