Pinterest has seen a huge surge in searches for “kitschy kitchen inspo”, with a 5,500% monthly increase and a 10,000%+ yearly increase for this term across the site. ‘Kitsch Christmas’ has also seen a growth in searches with a 70% increase in the past week.
For those intrigued by this larger than life trend, Amy Wilson, an interior designer working with 247 Blinds, and a past BBC Interior Design Masters contestant, explains what kitsch actually means and tips on how to replicate this look in the home.
Comments from Amy Wilson, an interior designer working with 247 Blinds.
Amy shares: “A word of caution around kitsch décor- it should not be confused with messy chic! It is still a considered scheme but the rules are a little looser and the combinations are endless.
“Do your research – are you looking for a retro-inspired look with lots of patterns and pastels or something more industrial with deep contrasting colours, lots of plants and wood?
“This is not a trend for the minimalists out there. It is about sourcing, layering, styling and takes time to build. If you are naturally a collector or a crafter, this is the perfect trend for you. Just be sure to style your treasure to avoid a cluttered, messy look.”
According to Amy, vintage and kitsch-inspired kitchens are taking the interior world by storm, as she shares: “This crafty inspired, relaxed, anything goes trend is appealing as it feels homely and comforting. Expect to see lots of colour combinations and clashes- blue and orange, pink and green or yellow- this is the ultimate maximalist look!
“Pattern is key, from retro geometrics to bold florals, ditsy prints & even food inspired roller blinds. Their busy designs are a perfect way to add a touch of kitsch effortlessly. Bring in thrifted finds, coloured cabinets and vintage appliances for a lived-in look. More is more when it comes to creating your own kitsch-en.”
Pinterest search data also shows that kitsch is going to be a huge theme this Christmas, with ‘Kitsch Christmas’ up 70% in the last week.
Amy states: “Kitsch Christmas is likely to stick around as it leans into a desire to save money and resources. Making your own decorations, updating old pieces and foraging for branches to spray and style are all low-cost ways to get your festive on this year.
“Kitsch Christmas makes me think of homemade gingerbread houses, baked orange slices with cloves and dinner tables loaded with fruits, greenery and edible treats.”
For those looking to replicate the look in their home this Christmas, Amy shares:
“Take a look at all your available surfaces and do not leave them untouched if you want to create the ultimate kitsch Christmas. Do you have a bare windowsill? Keep those curtains drawn and add in accessories at different heights- a small potted Christmas tree, some festive coloured books and some festive scents will be a great start on your kitsch Christmas adventure.
“Why not switch up your window covering for a patterned roller or Roman blind in a stripe, gingham or food-inspired pattern and use the new Twist&Fit for a quick transformation that can easily be removed after the festivities are over.”
