There is no reason to deny the obvious: being on the Internet as a professional today is not a whim, but a necessity. People have revised their approach to doing business, and today we can say with confidence that every entrepreneur should be visible and strengthen their presence on the Internet space. 

Accordingly, along with the desire to expand the customer base, competition began to grow. This was inevitable — when real estate agents found themselves in a “cage” (during the covid-19 period), all they had to do was promote their services in the online world. 

In today’s world, platforms have become, in a way, a haven for creative people, businessmen and influential people. A huge diverse audience from different countries, a variety of tools for creating content and account development have made them what we know them today. 

But here’s the question: how do you, as a real estate agent, promote your page and attract customers? The key word is engagement. Forget about the old rule “the more subscribers, the more success”, today this rule does not work. The king of promotion in 2025 is engagement. Engagement metrics are what you need to expand your network. 

In today’s article, you’ll learn what engagement is, what metrics are important, and how options from Viplikes can help you strengthen your position from scratch. Keep reading!

Engagement — What is It and What is It Eaten With?

Let’s start with the basics: in simple terms, engagement is the total number of interactions with your posts divided by the number of subscribers. Roughly speaking, this is one of the main indicators that you can use to analyse how often users and especially subscribers interact with your content. 

This indicator is more qualitative and personalised than, for example, the number of subscribers or likes and comments individually. Engagement includes basic data that is necessary for a competent analysis of interaction with the audience, monitoring your marketing strategy and its effectiveness. 

To measure your own engagement level, you’ll need either a special calculator or a simple formula. Add the number of interactions (likes, saves, comments, and so on) to each post, divide this by the number of subscribers, and multiply by 100. 

What is a good rate? The average engagement for most accounts ranges from 1% to 3.5%. If you see such numbers, then everything is fine. But, of course, you can always achieve more. 

How to Increase Engagement?

It’s time to immerse yourself in the promotion and optimisation of your page to improve the main statistics. But first, let’s figure out which indicators are the most important for the pages. 

It may seem to you that the most difficult thing in the whole promotion is to attract new subscribers, but there is little truth in this. Attracting subscribers is a bit easier than it seems at first glance. Most often, clients, colleagues, and real estate enthusiasts sign up for real estate agents from scratch. 

As for the likes, getting them is also not a headache. Clicking on the “heart” is much easier than doing anything else. 

Comments or saves are a completely different matter. Imagine: to leave one comment, the user needs to distract himself, figure out what to write, and do it. In people’s minds, this process looks much more energy-intensive, so comments are a challenge for creators. 

It’s the same with saves. People will not keep what they consider to be insufficiently important for their lives. Therefore, there are much fewer such interactions than others, but they are no less valuable for algorithms. 

That’s why we decided to discuss getting less popular interactions to increase engagement. In fact, it doesn’t matter which niche or platform you plan to promote in — the methods we’ll look at below are universal.

Timing is a Key 

The right time to post attracts a lot more users than other conventional methods. It is also important to consider your initial goal — to reach as many users as possible who are potentially interested in buying real estate. 

The ideal time to post is around noon on weekdays. This rule works considering that the lion’s share of users uses a mobile app to view the feed. They can come in during a subway/bus ride, during breaks at work, during lunches, etc. But many experts recommend publishing materials in the late afternoon, when students and office workers return home, and they have time to scroll the feed. 

But keep in mind that this time is not universal. Your audience may choose a different time for online activity, in which case you need to adjust to them. 

Do a little experiment: post several posts a day at different times during the week. In the end, you will see the result of your work and will be able to assess at what time the audience is most active.

Invest in Your Page 

Let’s move on to a method that will help you get as many focused interactions as you need, quickly, simply, and without your active participation. Yes, it happens, and it’s not a fairy tale. We are talking about the ability to buy any interaction from companies like Viplikes — this option is available to everyone, regardless of the marketing budget. This method is much cheaper than hiring specialists or targeted advertising, but the result is no less high-quality and long-term. 

This is similar to delegation. In other words, you give the task to increase the number of comments to the supplier, and he does it for you. You don’t need to manage the company’s specialists or control delivery, which is convenient in terms of saving time and resources to solve other important tasks that you set for yourself. For example, you can spend this time forming a content plan.

Don’t be afraid to invest, but don’t forget that this is just additional support. Be active, communicate with users, create high-quality content, and then you can increase engagement and take your real estate agent account to a new level!