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About General Finishes
Best Water-Based Finish Manufacturer 2025 - USA
For 35 years, General Finishes has been a leader in premium water-based finishing technology, delivering unmatched durability, vibrant color, and precision-crafted coatings. Trusted by professionals, our innovative solutions ensure superior results, faster production, and safer work environments. Proudly made in Wisconsin, our award-winning finishes set the industry standard for excellence.
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Recognising Emerging Talent
Global Recognition
Diversity and Inclusion
Trusted by companies around the world
